VANYA GUPTA
An experience designer with a mild (read: full-blown) obsession with user research, problem solving, typography, and spacing that aligns just right.
Design is basically my entire personality, that and my borderline dependancy on coffee for survival
{WORK}
UX Design
UX Research
UI Design
Visual Design
Graphic Design
Branding
Packaging Design
Illustration
{EXPERIENCE}
Internship
Dedalus ITH 2025
Cognizant 2025
Zomato 2024
NIFT 2024
Freelance
Felt & Co.
TheShopScanner
{OTHE
WORK}


UPAI: BRIDGING THE DIGITAL DIVIDE FOR RURAL YOUTH FINANCE
UPAI: BRIDGING THE DIGITAL DIVIDE FOR RURAL YOUTH FINANCE
GRADUATION PROJECT 2025 | UX RESEARCH & DESIGN
GRADUATION PROJECT 2025 | UX RESEARCH & DESIGN
This mobile application empowers rural youth to build sustainable saving habits and improve financial literacy so that we can bridge the financial literacy gaps and encourage sustainable saving habits and promote the Digital India programme (DIP) amongst the youth audience
This mobile application empowers rural youth to build sustainable saving habits and improve financial literacy.
ZOMATO
INTERNSHIP 2024 | VISUAL DESIGN
Developed a social media campaign for the "@zomatorestaurantpartner" Instagram account to strengthen brand presence


ADHYAPAK: WEB ERP DESIGN FOR NON-FORMAL EDUCATION NGO'S
ADHYAPAK: WEB ERP DESIGN FOR NON-FORMAL EDUCATION NGO'S
ACADEMIC PROJECT 2024 | UX RESEARCH & DESIGN
ACADEMIC PROJECT 2024 | UX RESEARCH & DESIGN
Designed a web-first performance tracking platform for a non-formal education NGO, focusing on accessibility and user engagement
Designed a web-first performance tracking platform for a non-formal education NGO, focusing on accessibility and user engagement

ZOMATO
PAGRAKHI: TRACING THE HISTORY OF MOJARI
INTERNSHIP 2024 | VISUAL DESIGN
CRAFT RESEARCH DOCUMENTATION | RESEARCH AND DESIGN
Developed a social media campaign for the "@zomatorestaurantpartner" Instagram account to strengthen brand presence
Conducted ethnographic research exploring the craft of Mojari (jutti) making in jodhpur in order to create innovative design solutions to maintain and expand craft presence
I AM NIFT
I AM NIFT
ASSISTANTSHIP | CAMPAIGN DESIGN
ASSISTANTSHIP | CAMPAIGN DESIGN
Conceptualised and executed a visual design strategy and social media campaign, themed "I AM NIFT," aimed at promoting Admissions 2024
Conceptualised and executed a visual design strategy and social media campaign, themed "I AM NIFT," aimed at promoting Admissions 2024


OTHER WORK
OTHER WORK
BRANDING | GRAPHIC DESIGN | STYLING AND PHOTOGRAPHY
ACADEMIC PROJECT | BRANDING
This is a collection of all the work that led me to these projects and everything in between. Made with the thought of experimentation and desire to explore creativity across mediums,
This is a collection of all the work that led me to these projects and everything in between. Made with the thought of experimentation and desire to explore creativity across mediums,
{WORK}

PAGRAKHI: TRACING THE HISTORY OF MOJARI IN JODHPUR
CRAFT RESEARCH DOCUMENTATION | RESEARCH AND DESIGN
Conducted ethnographic research exploring the craft of Mojari (jutti) making in jodhpur in order to create innovative design solutions to maintain and expand craft presence
VANYA GUPTA
An experience designer with a mild (read: full-blown) obsession with user study, problem solving, typography and spacing that aligns just right.
Design is basically my entire personality, that and my borderline dependancy on coffee for survival.
{EXPERIENCE}
DEDALUS GLOBAL
UI/UX Design Intern
MAR 2025- JUN 2025
COGNIZANT [GRADUATION PROJECT]
UI/UX Design and Research Intern
JAN 2025- MAY 2025
ZOMATO
Visual Intern
JUN 2024- AUG 2024
FELT & CO.
Packaging designer
JAN 2024- MAY 2024
NIFT
Assistantship Programme
SEPT 2023- FEB 2024
STUDIO DYEGRAM
Design Intern
JUN 2022- JUL 2022

