PROJECT TITLE




UP(A)I

Bridging the Digital Divide using

UX for Rural Youth Finance


Graduation Project | January 2025 - May 2025

Domain: UX Research and UI Design

This mobile application empowers rural youth to build sustainable saving habits and improve financial literacy. By analysing behavioural patterns, challenges, and barriers to adoption, it aims to identify gaps in financial literacy and access.


The goal is to uncover niche opportunities that encourage sustainable saving habits and align with the Digital India Programme, empowering rural youth to participate in the digital financial ecosystem.

VANYA GUPTA

An experience designer

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UP(A)I

Bridging the Digital Divide using UX for Rural Youth Finance


Graduation Project | Jan 2025-May 2025


This mobile application empowers rural youth to build sustainable saving habits and improve financial literacy. While also analysing behavioural patterns, challenges, and potential barriers to adoption.

{WORK}

{OTHER WORK}

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